PixieRock® is a celebration born from a passion for live music, a great party and a desire to support worthy charitable efforts. We are excited to rock out with you at this invitation-only event as we cheers to 100 years of Wish Farms!

Recap of 2021 event

Thank you to all who joined us in the rockin’ success of our first annual PixieRock® event in 2021. Hundreds of attendees gathered at Wish Farms’ newly constructed headquarters in Plant City, FL and enjoyed an evening of live music from national artists: Atlanta Rhythm Section, Blackhawk, and Young the Giant. All combined with the support of 50 fantastic sponsors, $450,000 was raised for the Wish Farms Family Foundation.

Click here to view recap video.


Time to get excited for 2022!

The Wish Farms Family Foundation

Feel good. Eat berries. Make a difference. Established by the Wishnatzki family in 2019, The Wish Farms Family Foundation strives for an America with no hunger, better education for all and stronger community ties. With a focus on these three pillars, Wish Farms and our family of growers are cultivating positive change one berry at a time. We are dedicated to supporting the communities around us, because everyone deserves to eat healthy and be happy.



Shriners Hospitals for Children is changing lives every day through innovative pediatric specialty care, world-class research and outstanding medical education. The Shriners health care system provides advanced care for children with orthopedic conditions, burns, cleft lip/palate, and spinal cord injuries and every child is provided the best care possible regardless of their families’ ability to pay.  Shriners is headquartered in Tampa, but care spans 22 locations throughout the U.S., Canada, and Mexico and depends on the generosity of thousands of donors throughout the world to continue to serve children in need. Click here to learn more.


Founded in 1965, Redlands Christian Migrant Association is a national role model in preparing rural, low-income children for leadership. It provides quality childcare, support services, educational opportunities and improvement of the health and general welfare of over 6,000 children in 66 child development centers and two charter schools in 21 Florida counties.


As one of the nation’s top hunger relief organizations, Feeding Tampa Bay is ending hunger by fueling human potential in every family, child and senior across our 10-county region. By leveraging the daily connection around a meal, the organization is evolving its partnerships, programs and services with a goal to break down barriers and create long-term health and capability in the lives of the individuals it serves. Feeding Tampa Bay has continuously evolved its services by almost doubling its reach to serve nearly 1 million people in our community, and anticipates it will serve more than 85 million meals this year. Feeding Tampa Bay and its community stand together to lift the families we serve, because food makes tomorrow possible.


Wish Farms is celebrating 100 years while giving back in a big way! Year two of PixieRock® will be a party you don’t want to miss. Local cuisine, beverages, nationally recognized live music artists, and a silent auction with fabulous items and experiences. Who will it be?! Details to come.



We are thrilled to host another PixieRock® charity event at our Headquarters in Plant City, Florida as we celebrate 100 years of Wish Farms! Event invitations will be sent out Summer 2022. Stay tuned!


We are thrilled to welcome our guests into the world of Wish Farms. Our new state-of-the-art headquarters is going to knock your socks off! Situated on Interstate 4 off Exit 22, this beautiful 36-acre property features a 138,000 square foot warehouse, blueberry farm, lake, a nature trail through “The Pixie Jungle”, custom treehouse and the crown jewel – a 24,000 square foot office building complete with a third floor party deck overlooking the main stage…and an adult slide! Yes, we said a slide.


At PixieRock, we want to spread fun, not Covid-19. We take your health and safety very seriously. There will be plenty of room outside to physically distance on the concert lawn, sanitizing stations, as well as required face coverings indoors.


Attendee Parking:  Access lot at GATE 1 on N. Maryland Ave. or GATE 3 on S. Frontage Rd.

Reserved Parking, Uber/Lyft Drop Off, Handicap: Access at Gate 2 on S. Frontage Rd


Dress for the fun! The event will take place outdoors, on our beautifully landscaped lawn. We recommend evening outdoor concert attire. Flat shoes are strongly encouraged.


We hope you come ready to rock and ready to eat! A variety of local food favorites will be available for purchase throughout the event including authentic tacos, artisan stone-fire pizza, gourmet sandwiches, sweet donuts, and fresh pops to top-off the evening.

Event Services

We’d like to extend a special thank you to the team at Eventrics for helping us put on this incredible event. Eventrics is a professional, full-service corporate event planning and management company – They specialize in annual, non-profit, corporate, social and special events.

Silent Auction

Silent Auction coming in fall 2022!


Tickets for 2022 event will be available for online purchase summer 2022.

Become a Sponsor

We appreciate your interest in helping us make a difference in our community. 2022 event sponsorship information coming soon. 100% of the proceeds go to the Wish Farms Family Foundation. We can’t wait to rock out with you!

View Sponsorship Packet Here


Our Company is excited to take part in the 2022 PixieRock®, to be held on Saturday, November 12, 2022 at the
Wish Farms Headquarters in Plant City FL.

  • Please select the sponsorship level in which you would like to participate. Sponsorships are based on a first come/first served basis.

Our Sponsors

Julie Wooley

Thompson, Joey, Nick and Karl Brandes

Contact Us

[email protected]