The New Berry Engages an Audience Hungry for Trends
“Our newest berry is experiencing an exceptional amount of buzz, living up to its ‘celebrity berry’ status”, said Marketing Director Amber Maloney. “We are seeing pineberries resonate with all generations, but particularly take off with Millennials and GenZ-ers who love to post their experiences on social.”
Wish Farms branded Pink-A-Boo® Pineberries have achieved multiple viral moments across popular platforms and high traffic websites, reaching millions of consumers across The United States and Canada. Most recently, they were featured on the popular sites Pop Sugar and Elite Daily. The latter describes itself as: “the ultimate digital destination for millennial women who are discovering the world, and themselves in the process.” The page boasts 3.4 M followers on Instagram.
Elite Daily’s article declared that the trend is “taking TikTok by storm” and “the pineberry craze already has people thinking ahead to summer”. It explicitly features Wish Farms’ Instagram and viral posts from influencers. The article’s ‘Where to Buy’ section highlights Wish Farms’ retail partners Aldi, Costco, Trader Joe’s, Hannaford, Publix, The Fresh Market and Stew Leonard’s.
On TikTok, the top six posts featuring Wish Farms Pink-A-Boo® Pineberries achieved 42,600 shares, 1.7 M likes, and reached over 10.5 million viewers. Collectively, the popular hashtags of #PinkABoo, #pineberries, #whitestrawberry and #whitestrawberries have over 23.3 M views. Key “foodie” influencers like @foodgod, @stickaforkinme and @clairecouvsmith have all mentioned or posted about them.
Maloney: “Our strategy to brand, launch and promote Pink-A-Boo® Pineberries has been like nothing we have undertaken at our company. The effort has been a major success thus far, but we are only scratching the surface. We still have the potential to reach millions more.”